Borino is often called the Tony Robbins of real estate. He is a well-known real estate coach, speaker, and author, also known as “The FSBO and Expired Guru”. Borino teaches “The Advisor Frame Positioning” – a fancy term for getting prospects to like you, trust you, and respect you, but without the typical high-pressure sales tactics or sleazy manipulation. Borino is the founder of the Real Estate ROCKSTARS – one of the largest real estate groups on Facebook where almost 35,000 agents come daily for inspiration, answers, tips and advice. He has one mission: To show agents just like you how to make the real estate business profitable and fun.