It was crisis management that propelled Kevin Markarian out of his native small town in the Central Valley of California. The crisis was that the local market had tanked; his management decision was to leave. Perhaps it was time to get out of a place with ‘valley’ in its name and head for the heights of San Francisco’s crazy hills. Armed with the dot-com mindset from another valley nearby, Kevin adopted the Silicon Valley mantra about embracing failure. “I was failing fast and if I’m going to fail, I might as well fail big in the big city!” Here Kevin’s story does a fast forward to a housing market recovery in the City by the Bay. Enjoying success as a top San Francisco realtor, Kevin spotted an opportunity to disrupt the industry with a fresh approach to lead generation and lead conversion. Founded in 2014, Marker Real Estate achieved rapid success as one of the nation’s most innovative companies. Word is spreading in industry circles about Marker’s unique approach to digital marketing communications via a transparent, inclusive client-focused strategy. “At Marker Real Estate, we use leads and innovative systems to grow and compete with the biggest companies in the Bay Area,” Kevin says. “Aside from creating happy clients, the best part is connecting with entrepreneurial-minded agents who join the Marker team because they want more business. We’ve seen some truly inspirational turnarounds in personal success stories.” As founder, Kevin is frequently tapped to share his skills and vision beyond the San Francisco Bay Area. He serves as an advisory board member to Move Inc., contributes to RIS Media and Inman News, and produces content filled with educational tips for agents on webinar and video platforms including Realtor.com, Tech Savvy Agent, and Active Rain. Featured on California Association of Realtors tools for success and as a panelist and speaker at the National Association of Realtors, Kevin presents insider knowledge to thousands of agents and brokers nationwide. Coming full circle, the Marker Real Estate brand is represented in seven different markets across Northern California, including that small town in California’s Central Valley, which pleases Kevin’s mother to no end.